What Is Retail WiFi?
Retail WiFi is a managed Guest WiFi solution designed for stores and retail businesses that need more control over customer Internet access and the WiFi experience.
Retail WiFi can be used by individual stores as well as retail chains that need centralized management across multiple locations.
Retail WiFi
Retail WiFi helps stores provide secure and controlled Guest WiFi while creating new opportunities to understand and engage customers.
Create branded WiFi experiences for individual stores, control Internet access, collect customer information with appropriate consent, gather feedback and promote relevant products or special offers during and after a visit.
For retailers operating multiple stores, WiFi locations can be centrally managed while maintaining different branding, access policies and campaigns for each venue.
How Retail WiFi works?
When a customer connects to your store WiFi, a branded Splash Page opens automatically on their device.
Customize the Splash Page with your logo, colors and background, then choose how customers access the Internet. Depending on your requirements, you can provide free access, collect customer information, request contact permission, display promotional content or include a customer survey.
After login, customers can be redirected to a current promotion, product page, loyalty program, online store or another selected destination.
Each retail location can have its own WiFi settings and branding. Internet Plans can also define session duration, available data and download or upload speeds when different access policies are required.
Retail WiFi Features
WiFi Marketing
Turn Store WiFi Into a Customer Engagement Channel
Retail WiFi gives you a direct way to engage customers while they are already visiting your store.
Display promotions, new products, discounts, coupons or other relevant content through the Splash Page and Guest WiFi experience. Campaigns can be assigned to specific WiFi locations, allowing different stores to promote offers that are relevant to their customers.
With appropriate contact permission, customer information collected during WiFi access can also be used for follow-up email, SMS or other marketing campaigns after the visit.
Automation can help trigger communication based on customer activity — for example, sending a welcome message after signup, requesting feedback after a visit or inviting a customer to return after a defined period.
Analytics provide additional insight into WiFi usage, sessions, unique and returning visitors and activity across different locations.
Manage Retail WiFi Across Multiple Store Locations
Retail chains can manage Guest WiFi from a centralized platform while keeping each store individually configured.
Different locations can use their own Splash Page branding, Internet access policies, surveys and marketing campaigns. This makes it possible to run company-wide WiFi standards while adapting promotions and customer experiences to individual stores or regions.
Centralized analytics also make it easier to compare activity between locations, identify repeat visitors and understand how customers use Guest WiFi across the retail network.
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