Start HotSpot transforms an Bus WiFi network into an intelligent marketing system which enables a display of video advertisements on mobile phones, tablets or laptops of passengers.
Having seen the video advertisement, the passengers are delivered targeted video advertisements and special offers to maximize the effectiveness.
A passenger can give consent to receive intermittently emails containing discounts, coupons and the offers of your partners for advertising purposes.
The system gathers data and surveys with feedback on passenger satisfaction, complaints and comments that may be answered personally.
How Bus WiFi works?
Bus WiFi is a marketing channel which can be used to display video ads.
A passenger needs to watch a video ad on his/her device to get WiFi access. In order to display the most appropriate video advertisement, the system can be adjusted so that a passenger logs in via his/her social network account or creates a personal account, whereas the available information on sex, date of birth have been taken into consideration.
Having seen the video advertisement, a passenger is offered to connect to the Internet and visit the web page with a special offer.
Thus you boost passenger engagement to maximize the effectiveness (of advertising).
BUS WiFi Features
In branded buses, the system can display one or more advertisements exclusively for a particular brand.
Digital advertising is thus complemented by a visual campaign in all over the bus.
In non-branded buses, the system will display ads set for that bus or a specific group of buses. Certain bus lines can display one, and the other lines the second group of ads that will rotate each time when a user connects.
For each advertising campaign get stats of impressions, clicks, with a PDF report for the brands being advertised.